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New Partner

Fitness First to headline season opener

Football once a week and running twice – that’s the fitness programme favoured by Bayern chairman Karl-Heinz Rummenigge. But is he in good physical shape? “Very good,” the former world-class striker said on Wednesday. “Certainly better than Uli Hoeneß,” he added, “he really needs to do a lot more work than I do.” Should the Bayern President wish to ratchet up his workout schedule, he now has the perfect opportunity, as fitness club specialists Fitness First have agreed a three-year partnership with the biggest name in German football.

“This is a wonderful connection between two strong brands,” enthused Rummenigge, announcing the deal at the Fitness First Lifestyle Club Munich on Einsteinstrasse. The stunning facility opened just a few months ago. “We’re delighted to welcome a new, strong partner. Fitness First actually boasts more members than Bayern,” Rummenigge continued.

Proceeds to Munich’s Olympic bid

More than 1.4 million people benefit from the facilities provided by the world’s biggest privately-owned fitness studio operator, including more than 280,000 in Germany. There are some 540 Fitness First Clubs in total, with 103 on German soil. “Bayern and ourselves share an obvious delight in sporting activity, getting together with other people, an interest in health and success, and extremely high quality standards,” commented Fitness First Germany GmbH CEO Stefan Tilk.

To launch the partnership in appropriate fashion, Fitness First will challenge Bayern to a sporting duel. On 8 August, the Fitness First Winterstars will meet the German double winners at the Allianz Arena. The game is a benefit event, with all proceeds going to the city of Munich’s Olympic bid. “It’ll be a cracking match and the crowd will really enjoy it,” said Willy Bogner, chairman of the Munich 2018 bid association.

Official season opening event

Bogner will coach the Fitness First Winterstars, a team comprising famous Winter Olympics winners, a handful of FCB Allstars, and four players picked in a casting competition from the members of Fitness First. Tickets for the 2 x 20 minute contest are available from all usual outlets, and via (German language only).

The exhibition match is the highlight of Bayern’s official 2010-2011 season opening event at the Allianz Arena, featuring the star-studded game and a wide-ranging supporting programme. A colourful family-oriented programme on the Esplanade starts at 10 am, with a variety of stage acts, music and prize competitions. The stadium opens at 13.15, with the announcement of the teams at 14.00. Kick-off is at 14.30, with TV station Sport1 broadcasting live from 14.00 until 15.45.

World record attempt at the Allianz Arena

As many fans as possible are needed at the Allianz Arena, as they can play their part in setting a new world record. Fitness First is aiming to set a new gold standard in mass exercising, but that requires more than 48,000 people to follow the advice of a skilled instructor.

For German speakers, visit to access a host of attractive promotions marking the launch of the Fitness First and Bayern partnership.