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Press release

FC Bayern launches USA website

Munich/New York, Thursday 17 July 2014: FC Bayern today launches a dedicated North American version of the official club website at www.fcbayernmunich.com. Along with all the standard features of the FCB online platforms including FCB.tv, USA-based fans of Germany’s most successful club will be provided with custom content tailored to their specific requirements.

FC Bayern Munich board director for internationalisation and strategy Jörg Wacker commented: “Following the launch of our official US online shop this is another major component of our north American strategy. The 60 million soccer fans in the USA can now follow the news and action at our club even more closely.”

From now on USA-based users will be automatically directed to the new website using geotargeting. The new site is compatible with all mobile devices. A dedicated US infrastructure ensures significantly reduced page build and load times for North American fans.

FC Bayern opened its first overseas subsidiary, New York-based FC Bayern Muenchen LLC, on 1 April 2014. The objective is to strengthen the positioning of the FC Bayern Munich brand in North America.

In support of this objective the FC Bayern Munich first team will play two matches in the USA this summer, in New York against Chivas de Guadalajara and the MLS All-Star Game in Portland, on the Audi Summer Tour USA 2014.

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