Created on 04-11-2016 at 13:00 PM
On Saturday FC Bayern will contest their home match against TSG Hoffenheim in a one-off kit. Club partner adidas presented the adidas x Parley FC Bayern München shirt in Munich on Friday. It is entirely made of Ocean PlasticTM, fibres from recycled plastic found in coastal areas of the Maledives.
"I'm a child of the beaches of Spain, so I'm really happy to wear a shirt entirely made of recycled ocean waste. It's a great opportunity to raise awareness about the importance of protecting the oceans," said Bayern pro Xabi Alonso, who presented the new shirt on the eve of the Hoffenheim match.
The deliberately 'clean' design of the shirt reflects the Parley message: the collar logo is "For the oceans," the club logo and the three adidas stripes are integrated in red using a special eco-friendly process.
FC Bayern main partner Telekom supports the campaign and waives the full visibility of the logos in favour of a tone on tone variant.
The German Football League (DFL) and its partner Hermes also support this one-off campaign and waive the visibility of the sleeve logos, which will be in tonal colours too.
Parley for the Oceans is an organisation of creators, thinkers and leaders. Their goal is to raise awareness about the condition of our oceans and to launch projects to protect and preserve the oceans. adidas, co-founder of Parley for the Oceans, supports the organisation in terms of education and communication as well as their "Ocean Plastic Programme" to put an end to the pollution of the seas. In cooperation with Parley, adidas develops methods to make premium yarns and fibres from plastic waste.