“Our expenditure is based on income – we only spend what we've already earned," says president Karl Hopfner, setting out FC Bayern’s financial policy as a commercial enterprise, a policy now regarded around the world as best practice. With the introduction of its Financial Fair Play code, UEFA has made FC Bayern's basic commercial principle the benchmark for European club football. The objective is long-term commercial success. At the end of the 1970s, FC Bayern reported turnover of 12 million DM (approximately €6.1 million) but had debts of 7 million DM (approximately €3.6 million). More than four decades later, the club’s fixed income account is in a healthy state. Turnover in the outstanding 2013/14 season amounted to an extraordinary €528.7 million. It shows that FC Bayern always preserves the right balance between financial and footballing success. “I only want to win the Champions League in a year which we end in the black," says Uli Hoeneß. If we measure success by both sporting and business criteria, FC Bayern is an absolute leader in Europe.
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