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Values

Role model

Posters of FC Bayern stars decorate the walls of countless kids’ bedrooms. Gerd Müller, Karl-Heinz Rummenigge, Oliver Kahn, Philipp Lahm, and Thomas Müller were and are role models for the players of tomorrow. Youngsters absorb and copy their behaviour on and off the field. “Football reflects life. You’ll only succeed if you’ve taken character, discipline and team spirit to heart," says Franz Beckenbauer. The Kaiser, and other Bayern personalities such as Kurt Landauer and Uli Hoeneß, have risen beyond the sporting world to become leading personalities in society as a whole. People at Bayern are aware of their responsibility. They are careful to present a positive image, reflecting the values of the club.

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