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Interview

Adidas CEO on FC Bayern basketball

Less than a week into the new season and FC Bayern basketball already has several memorable moments. Svetislav Pesic's team had a successful pre-season and won their first two league matches as they look to defend last season's unforgettable title. Bayern also launched their new home kit which was a perfect opportunity to speak to adidas CEO Herbert Hainer. A basketball fan himself, Hainer spoke about the rising popularity of the sport, adidas' part in it and the upcoming season.