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Promoting German Culture in the US

Bayern Partners with Goethe-Institut to engage American kids

FC Bayern Munich has announced a partnership with the Goethe-Institut, Germany’s cultural institute in an effort to promote German culture among American kids. The partnership, in conjunction with the American Association of Teachers of German (AATG), aims to reach 3,000 of AATG teachers as well as 400,000 American school kids in 2015.

FC Bayern, synonymous with German soccer, and the Goethe-Institut, which promotes German language and culture, serve as ideal ambassadors in the U.S, and will be offering a unique opportunity to experience German culture firsthand by sending students to Germany in the summer of 2015 to experience FC Bayern Munich, including watching its World Cup winners live in action, meeting team members and touring the Allianz Arena.

The contest will be presented to school kids across the U.S. by AATG teachers through Goethe-Institut’s platform “Step into German” as well as on FC Bayern’s U.S. website and Facebook page.

Rudolf Vidal, Managing Director of FC Bayern Munich U.S. commented: “Working with GI is taking us another step closer to our goal of engaging the soccer community here in the States. We believe our partnership with GI will entice kids to learn more about German culture through FC Bayern and German soccer.”

Dr. Christoph Veldhues, the Goethe-Institut’s Director of Language Programs North America, adds: “This cooperation, with the upcoming contest being but the first step, recognizes sports as an important part of culture. German language and soccer are the perfect match to promote language programs to students in the US on a wide scale.”  

About Goethe-Institut

The Goethe-Institut is Germany’s cultural institute. It promotes knowledge of the German language abroad, encourages international cultural cooperation, and presents a comprehensive image of Germany by offering the public opportunities to interact with themes and questions relevant to contemporary German culture and society.

More information on the Goethe-Institut: 

http://www.goethe.de/ins/us/ney/enindex.htm

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