Created on 2016-02-23 at 10:00 AM
FC Bayern Munich announced a multi-year extension with ONE World Sports of the network’s exclusive North American carriage of FC Bayern’s English-language international magazine show, including matches, highlights and interviews.
FC Bayern’s international magazine show consists of 90-minutes of replays of full-length matches and 90-minutes of exclusive player interviews, behind-the-scenes segments, pre-and-post-match press conferences and friendly matches. It’s the only show to include coverage of every FC Bayern match played in the Bundesliga, UEFA Champions League and German Football Association DFB Cup competitions. Its cameras have unrivalled access to the players and coaching staff at the Allianz Arena and the training ground.
Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “As we continue building our fan base in the U.S., renewing our partnership with ONE World Sports gives us access to a large audience of passionate American soccer fans. Bringing our story and the club closer to our fans will ultimately fuel greater excitement, participation and growth of the club and sport in the States.”
“We are thrilled to extend our relationship with FC Bayern Munich, one of the most popular brands in all of sports,” said Alexander “Sandy” Brown, President & CEO, ONE World Sports. “The allure of sports, especially global sports, is not only about the wins and losses but learning about the personalities on the pitch and what drives their passion to compete, which is exactly the content our collaboration provides our audience.”
Most recently, ONE World Sports partnered with FC Bayern Munich for a Soctober promotion where fans entered to win a trip to Germany to see the club compete live. Fulfillment of the Soctober promotion will take place this April as the club hosts Schalke 04 at storied Allianz Arena.