FC Bayern Fan AI-DEATION
Paid Advertising Partnership
Fri | 23 October 2026 | 14:00
FC Bayern Fan AI-DEATION
AI is becoming increasingly present in our world – and it is also opening up new opportunities for FC Bayern. The heart of this club will always beat on the pitch, in the community and in the special, authentic moments we share with our fans – and that will not change in the future. At the same time, tradition and innovation are not at odds with each other at FC Bayern. That is why we want to work with you to consider how we can use AI responsibly to make your fan experience even better, more personal and more innovative. Your active participation and your thoughts are especially important to us when it comes to this topic – because it is always about experiencing FC Bayern together.
That is why, this season, FC Bayern is launching the AI ideas competition FC Bayern Fan AI-DEATION together with Google Gemini for the first time. As fans, you are invited to actively help shape the club’s digital future. The key question is how artificial intelligence (AI) can make the digital and physical “FC Bayern experience” even more personal or sustainable for all fans. As FC Bayern’s official Consumer AI Partner, Google is supporting FC Bayern Fan AI-DEATION with its AI assistant Google Gemini, as well as its expertise and technology. In addition, the initiative is being supported in terms of content by UnternehmerTUM, Europe’s leading center for entrepreneurship and innovation at TUM. The winner will receive the unique opportunity to enjoy a Champions League home match featuring FC Bayern in Munich with VIP tickets, as well as the new Google Pixel 11 smartphone.
Do you have a strong concept for personalized AI-powered products, a new feature for the FC Bayern app or a fresh idea for the stadium experience at the Allianz Arena? These are just three of the many ways in which you can inspire FC Bayern with your ideas. Take part and send us your ideas by 16 November 2026 to become part of this special initiative. It does not matter whether you have already developed a finished prototype or are starting out with a conceptual outline. What matters is that your idea offers tangible added value for fans or FC Bayern and could, in principle, be implemented. The finalists will have the opportunity to discuss their ideas in digital pitches with experts from FC Bayern and Google and refine them using Google Gemini technology. Participants with the best ideas will then have the chance to pitch them to a jury at the Allianz Arena.
We are looking for innovative and practical ideas, particularly for:
Digital Fan Experience
Exploring new avenues using AI to enhance the in-app experience, email communication and community building.
Content & Storytelling
AI-powered ideas for personalised content, new content formats and emotional experiences.
Stadium Experience
AI solutions for the stadium, second-screen features or smart operations.
Merchandising
Innovative AI concepts for personalised products, intelligent product range planning and a seamless omnichannel shopping experience.
Ticketing
AI-powered solutions for ticket purchasing, an optimised customer journey or dynamic capacity management.
Other topics
Proposals outside these areas may also be submitted, provided they are relevant to FC Bayern.
We would also like to hear your thoughts and feedback on how FC Bayern should use AI responsibly in the future. The club will take your input into account as fully as possible in all future considerations and steps relating to AI. Please send your feedback to: fan-aideation@fcbayern.com
Have an exciting idea for FC Bayern, but aren’t sure how to structure, describe or visualise it? As FC Bayern’s Official Partner, Google is providing you with your own AI assistant, Google Gemini. It can help you bring your idea to life step by step—no programming skills required. Try it for free and get started at gemini.google.com.
The competition process
This is how the FC Bayern Fan AI-DEATION works
1. Submit your idea
Submit your idea on your own or together with others via the participation page. You can apply as an individual or as a team of up to three people.
2. Selection of the best ideas
FC Bayern will review all submissions and select the best ideas for the next round. The selection criteria are: relevance to FC Bayern and its fans, level of innovation and creativity, feasibility and usefulness, as well as clarity and quality of the presentation.
3. Digital pitch
The selected participants or teams will present their ideas in a digital pitch.
4. Preparation for the final
The finalists will have the opportunity to discuss any outstanding questions with FC Bayern experts in advance and prepare their ideas specifically for the final presentation. In addition, the finalists will be provided with Google technology, which they can use to finalize their ideas with Google Gemini.
5. Co-creation event at the Allianz Arena
For the final co-creation event, FC Bayern will invite all finalists to attend the home match on Matchday 20 of the Bundesliga season in February, where they will be able to watch the game together. On the second day, depending on the fixture schedule, the co-creation event will take place in the press conference area directly at the Allianz Arena from approximately 10:00 to 17:00. Together with FC Bayern employees and other experts, you will finalize your ideas using Google Gemini and prepare a pitch presentation, which you will present to a jury in the afternoon. The winning team will be announced afterwards. Following the event, the winning idea will be evaluated together with FC Bayern to determine its feasibility.
What you could win
All participants invited to the co-creation event will receive:
- an invitation to an FC Bayern Bundesliga home match on the same weekend,
- travel costs to and from the event covered by FC Bayern,
- the cost of one night’s accommodation per person covered,
- an FC Bayern jersey.
Following the jury’s decision, the winning team will receive tickets to a Champions League home match at the Allianz Arena, including accommodation.
The grand prize includes:
- a new Google Pixel smartphone,
- two tickets for the winner of an individual entry, or up to three tickets for a winning team of three,
- an exclusive stadium tour on matchday,
- one night’s accommodation per person.
Why should you take part?
FC Bayern Fan AI-DEATION gives you the opportunity to:
- share your idea directly with FC Bayern and receive valuable feedback from experts and AI specialists,
- make new connections with fans, creatives and innovation enthusiasts from around the world,
- potentially help kick-start a future pilot project at FC Bayern.
You don’t need to have developed a finished technology. A compelling idea, a clear use case and an easy-to-understand description are all you need to get started.
How to take part
The application period is open now and runs until and including 16 November 2026. To take part, complete the application form below and, ideally, upload a presentation, description or even a prototype of your idea. Please note: You must sign in with a free Google Account to use the application form below.
More information on the competition
Who can enter in the competition?
Anyone aged 18 or over can take part – regardless of where they live or their professional background. The only important thing is that you have developed the idea yourselves.
Can I enter as part of a team?
Yes. You can enter as an individual or as a team. Please note, however, that the maximum team size is limited to three people. When submitting your application, you can list all team members by name and contact details.
Do I need any prior technical knowledge or programming skills?
No. Technical expertise is an advantage, but not a requirement. What matters most is that your idea is clear, well thought out and described as specifically as possible.
What sort of ideas are we looking for?
We are looking for ideas on how AI can enhance the ‘FC Bayern experience’ – examples include:
- New features in the FC Bayern app
- Ideas for live events at the Allianz Arena
- Smart services relating to ticketing, stadium visits and fan engagement
- Personalisation of content (e.g. news, videos, statistics)
- Sustainable solutions (e.g. travel, energy, resources)
These are only examples. There should be no limit to your creativity.
Are there any topics that are not permitted?
Ideas that contravene applicable law, the values of FC Bayern or public decency (e.g. discriminatory, offensive or security-threatening content) are not permitted. Purely commercial proposals that are not fan-oriented cannot be considered either.
How detailed does my idea need to be?
The more detailed, the better. The judging panel pays particular attention to how well thought-out your idea is, how clearly it is described, and how realistic its future implementation appears to be.
Am I allowed to use or refer to existing AI tools?
Yes. You can use existing AI tools. What matters is that you clearly describe and justify your approach. Please also note that your idea is intended to be implemented and finalized using Google Gemini during the preparation for the final.
When is the deadline for applications?
The application period runs from now until 16 November 2026 inclusive. Your application documents must be received by this date.
Can I make changes to my submission after it has been submitted?
Changes can be made until the submission deadline. Simply submit an updated version and mark it as an update to your original idea.
When will I find out if I’ve made it through to the next round?
You will be informed at the end of November 2026 whether you have made it through to the pitch round. The announcement of the participants and teams nominated for the final will follow in December 2026.
How does the first digital pitch work?
The selected teams will present their approach in a short online pitch. The maximum presentation time is 5 minutes. Afterwards, FC Bayern staff will ask questions about your concepts for approximately 5 minutes. You will receive more detailed information on the procedure, duration and technical requirements well in advance.
What happens whilst preparing for the final Co-Creation Event at the Allianz Arena?
All finalists will have the opportunity to obtain important and necessary information and feedback via email or digital calls, so that they can prepare their own idea as effectively as possible for the final Co-Creation Event.
What can I expect at the Co-Creation Event at the Allianz Arena?
At the Co-Creation Event, FC Bayern will invite you to a home match, where you’ll be able to watch the game alongside the other finalists. On the second day (depending on the match schedule), the Co-Creation Event will take place in the press conference area inside the Allianz Arena from approximately 9:00 to 17:00. There, together with FC Bayern staff and other experts, you will finalise your ideas and prepare a pitch presentation, which you will deliver to a panel of judges in the afternoon. You will receive all the relevant information well in advance should your idea make it to the final.
Will photos and videos from the awards event be published?
Yes, as part of the coverage of the FC Bayern Fan AI-deation, photos and videos will be taken and published via FC Bayern’s channels. Upon reaching the final, you will receive a separate document regarding consent for the use of photos and videos.
Do I retain the rights to my idea?
You remain the copyright holder of your idea, but FC Bayern is granted the right to present the idea in the context of the competition and to use it, in consultation with you, should it be implemented.
How does FC Bayern handle my personal data?
Your personal data will be used solely for the purposes of running the competition and communicating with you. FC Bayern’s privacy policy applies.
In which language can I take part?
Entries may be submitted in German or English.
What if I still have questions or encounter technical problems when submitting my entry?
If you have any questions or problems, please contact us by email at fan-aideation@fcbayern.com.