Since June last year, the 3000 m² space on the third floor of the Allianz Arena has been alive with the sounds of construction, and the temporary colour scheme is mainly grey, black and white, but in just over three months it will be a blaze of red, with trophies glittering in their cabinets. By mid-May, the builders and architects will be gone, and fans will flock to the Bayern Experience, planned to be the world's finest exploration of a football club's history and achievements.
The objective of the exhibition is “to feel FC Bayern," project manager Sabine Hoeneß told FCB.tv, although the Bayern experience will be vastly different from a conventional museum. “Anyone can put trophies, shirts and boots on display, but what makes Bayern so special are the fascinating stories interwoven with the club. Successes, failures, big and small stories, anecdotes: the FCB Experience will bring these stories back to life. We're trying to create an experience for fans way above and beyond simply looking into a glass cabinet. The fan should be part of the whole thing."
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