It features all the trophies Bayern have won, it includes worthy tributes to Franz Beckenbauer and the other defining figures at the club, and it is of course Germany's biggest club museum. But the 3000 m² exhibition at the Allianz Arena, bursting with trophies, images and stories, sets new standards for its lively presentation, interactivity and sheer volume of material.
Quite deliberately, the installation documenting the club’s 112-year history is not called a museum, but rather the FC Bayern Erlebniswelt, literally ‘world of experience’. The doors open for the first time on Friday 25 May. “I have to say: all credit to those involved. This is sensational from A to Z, a milestone, and a gem in the Bayern collection," a thoroughly impressed Uli Hoeneß declared, “it's fantastic. I never imagined it would be like this."
Living history
The club president has visited the museums operated by the likes of Manchester United, Ajax Amsterdam and Barcelona, “but I thought they were all a bit boring," he confided. Bayern's aim was for the Erlebniswelt to be significantly different. “We wanted an impressive retelling of Bayern's history in an entertaining way," explained Karl-Heinz Rummenigge, “we didn't want a boring museum, we wanted a living history of our club."
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