Munich/New York, Friday 4 July 2014: As part of FC Bayern’s ongoing international expansion the club has announced a new initiative on the North American market: FC Bayern today launches an official US online shop.
The store at www.bayernmunichstoreusa.com offers both established and long running products, including for example the new 2014/15 adidas home replica kit, but also merchandising items specifically produced for the North American market.
FC Bayern Munich board director for internationalisation and strategy Jörg Wacker commented: “This is another major step within our internationalisation strategy. The shop will offer our many fans in the USA a specifically tailored product range and the best available service on a local basis.”
FC Bayern opened its first overseas office, FC Bayern Muenchen LLC in New York, on 1 April 2014. The objective is to strengthen the positioning of the FC Bayern Munich brand in North America.
In support of this objective the FC Bayern Munich first team will play two matches in the USA this summer, in New York against Chivas de Guadalajara and the MLS All-Star Game in Portland, on the Audi Summer Tour USA 2014.
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