Media Cooperation with China’s National TV

Read article contents
Increase size

Total Soccer, the most popular football program of China's national TV CCTV Sports and FC Bayern Munich will work closely together in the future. Exclusive Interviews and video materials will be made available to the 2 hour international football program every Monday evening by the German record champion. Jiang Heping, the head of the program, said: "FC Bayern Munich is the best example of the development of talents to superstars and the highest professionalism in all areas of football. This role model will help us to further improve this kind of sport in China".

For Karl-Heinz Rummenigge, the CEO of FC Bayern Munich, this media cooperation means: "An unique opportunity to transport our idols and values into every region of the world's biggest sport market".

"Both parties will benefit from this long term partnership," commented Joerg Wacker, FC Bayern executive board member with responsibility for internationalization and strategy. "But it especially means the many millions of football fans in China can experience FC Bayern even more intensively."

Topics of this article

Share this article