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'Highest premium quality'

Goodyear and FCB enter platinum partnership

Another well-known company has joined the FC Bayern partner network! From 1 January 2016 Goodyear, a premium manufacturer of high performance tyres, will become a platinum partner of the German record champions. The Bavarians and the world-famous company announced the partnership on Wednesday evening at a lavish press event on the Allianz Arena esplanade.

“Goodyear is an internationally renowned company committed to the highest quality,” commented Bayern chairman Karl-Heinz Rummenigge, who was driven to the esplanade by Franck Ribéry. “You can't wish for a better partner than Goodyear,” continued Rummenigge, whose focus is on progress in terms of internationalisation: Goodyear is the most successful tyre manufacturer in the US.

Goodyear's managing director responsible for Germany Jürgen Titz, brought to the press event by FCB captain Philipp Lahm, commented: “We are incredibly proud to cooperate with these footballing giants. It enhances our premium brand.”

New tyres for the team bus

The Bayern pros can now experience Goodyear quality for themselves – in two ways. Several players’ private cars – and the team bus – have already been equipped with Goodyear tyres. Lahm and Ribéry already had the chance to witness the quality at the launch event as they competed in a tyre change. Titz said: “FC Bayern are an ideal partner for further raising the profile of our premium brand.”

The multi-year agreement includes perimeter advertising at all Bundesliga home matches, miscellaneous advertising rights as well as numerous activation initiatives for retailers and customers.