Created on 21-01-2016 at 18:00 PM
Beats by Dr. Dre announces official partnership with FC Bayern Munich
Munich, 21st January 2016 – Beats Electronics LLC (Beats by Dr. Dre) becomes official partner of FC Bayern Munich and will exclusively be providing FC Bayern München with headphones and speakers to help their players prepare for games.
Athletes including LeBron James, Serena Williams and Mario Götze already use premium headphones and speakers from Beats to prepare for competitions.
Andreas Jung, Marketing Board Executive of FC Bayern Munich, welcomes Beats as their exclusive partner. "With Beats we have found an internationally recognised partner who understands the symbiotic relationship between music and sports like no other. Every day, our players demonstrate outstanding performance. Their mental preparation with music is just as important as their other professional training equipment. We are excited that headphones and speakers by Beats are now an integral part of the FC Bayern Munich team equipment.“