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Yahoo Sports and FC Bayern launch global partnership

Yahoo Sports and FC Bayern Munich Launch Global Partnership to Bring the Club’s Digital Content to Millions of Sports Fans Worldwide

New York City, January 11, 2016: In a global media partnership with Yahoo Sports, FC Bayern Munich will syndicate its original content to be programmed strategically and cross-promoted to millions of fans across the Yahoo network

FC Bayern Munich, one of the biggest and most valuable clubs in world soccer, and Yahoo Sports, one of the most widely-read sports websites in the world, have today announced a comprehensive global partnership that will deliver FC Bayern content to millions of sports fans who visit Yahoo each month. The partnership includes the strategic programming, creation and promotion of FC Bayern content across Yahoo platforms with a focus on key markets such as the U.S., Latin America and Central Europe.

The partnership will include the syndication of FC Bayern’s editorial and video content for programming in English, Spanish and German, across Yahoo Sports, bringing soccer fans around the world an exciting behind-the-scenes look into the world of FC Bayern Munich.

In addition, Yahoo will also provide original FC Bayern content to its audience, such as player interviews and features. The content will be available across Yahoo’s English, Spanish and German-language platforms.

Dr. Gunther Picker, Head of Editorial EMEA, Yahoo, said: “Soccer is a huge focus for Yahoo. With FC Bayern Munich, we were able to get one of the most internationally-renowned sports teams on board, and through this partnership, we are able to expand our premium content offering.”

Executive Board Member of Internationalization and Strategy of FC Bayern Munich, Joerg Wacker, said: “Yahoo’s extensive reach provides us with a unique platform to connect with new fans in key markets like the U.S. and Latin America. This partnership will support the club’s continued internationalization, bringing the FC Bayern brand closer to all of our fans around the world.”