The world’s leading consumer goods manufacturer Procter & Gamble will become an official FC Bayern München Partner in Germany, Austria and Switzerland as of July 2016. The partnership, unveiled at a press conference on Wednesday, incorporates Procter & Gamble’s entire brand and product portfolio. The initial focus involves TV and digital campaigns, in-store promotions and special edition products for the Gillette, Braun, Head & Shoulders and Oral-B brands.
“As the leading player in consumer goods Procter & Gamble is a very good fit to FC Bayern,” commented FC Bayern München AG chairman Karl-Heinz Rummenigge. “We too strive for quality and success and try to confirm our top position in German and international football over and over again every season.”
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