Shanghai, 29 December 2016: FC Bayern Munich today announces a new regional partnership in China with Vöhringer Wood Product. FC Bayern and the company, one of the country's largest wood flooring manufacturers, have agreed a three-year partnership through 2019, covering the use of brand image rights among other things. Vöhringer will also undertake trading activities in China and advertising campaigns with FC Bayern on several media channels including TV across the country.
FC Bayern München AG head of internationalisation and strategy Jörg Wacker commented: "We're delighted to welcome the Vöhringer company as a new regional partner in China. Like FC Bayern, Vöhringer represents the highest quality, making it a perfect partner for our activities in China. It's another important step in our international strategy and demonstrates the global strength of the FC Bayern brand."
Vöhringer Wood Product was founded in Shanghai in 1996, specialising in the manufacturing of premium prefabricated parquet and laminate flooring for the Asian market. Vöhringer manufactures more than 15 million square metres of premium prefabricated parquet and laminate per year for the Asian market with a staff of more than 800 and production engineering of primarily German origin and quality.