FC Bayern to launch proprietary TV channel
On Monday 27 February at 11.00 CET FC Bayern will launch FC Bayern.tv live, the club's own linear TV channel. It will broadcast reports on FC Bayern, 24 hours a day, seven days a week. The channel is accessible in high definition via EntertainTV, the official club website and the FC Bayern smartphone apps.
FC Bayern.tv live is available at €5.95 per month. The first 12 months are free for Telekom customers. The new channel will be free for all fans during the first week from 27 February to 5 March.
FC Bayern München AG chairman Karl-Heinz Rummenigge commented: "*FC Bayern.tv live*makes us the first German club with its own linear TV channel. We're proud to launch this channel in cooperation with our main partner Telekom. It's a new way to reach out to our many fans."
"We're further extending our strategic partnership with FC Bayern and are glad to offer our customers FC Bayern.tv live on EntertainTV," said Michael Hagspihl, Telekom Germany CEO in charge of private client relations. "FC Bayern are the number one in Germany, also in terms of media distribution of club content. With Telekom, the leading telecommunications provider, the club has the right partner."
FC Bayern München AG Director of Media and Communication Stefan Mennerich added: "*FC Bayern.tv live*is another, crucial element in our media mix. We'll offer Bayern fans background reports, talkshow formats, exclusive interviews and most notably live content. Carlo Ancelotti's team will be at the centre of attention, but we'll also report on the FC Bayern basketballers, our footballing women, the Bayern reserves, the youth teams and other sections."
Telekom Germany head of sports marketing Henning Stiegenroth commented: "We'll offer our customers and all Bayern fans more high-quality sport content with the innovative TV channel FC Bayern.tv live."The programme at a glance:
- News format from Monday to Friday live from 11 am and 6 pm from the new FC Bayern TV studio at the Säbener Strasse
- Public training sessions live
- Press talks live
- All FC Bayern Basketball matches live
- All U-19 home matches live
- All first team matches and goals re-live
- Classics: the greatest moments in FC Bayern history
- 1-1 Talk: an in-depth chat with an FC Bayern personality
- Added time: an expert analysing the last Bundesliga match
- Inside: the first team and everybody involved at the centre of attention
- Even more up-to-date content