A first in Europe: Bayern display Insta Story on video wall

The connection between the club and its fans is of major importance at FC Bayern, and supporters can get a glimpse behind the scenes and get close to the players with short videos and photos through Instagram Story. In partnership with Tagboard, Bayern became the first club in Europe to display their story in the stadium on Saturday. It wasn’t just FCB content that could be seen on the two large video walls but also fan posts on Facebook, Twitter and Instagram using the hashtag #MiaSanMia, #FCBayern or #packmas. This will be possible at every Bundesliga home game from now on.

This is another way in which FC Bayern can interact with fans and the club already has over 10 million followers on Instagram. Want to be one of them? Simply search for fcbayern on Instagram and follow.