FC Bayern honoured by "Superbrands Germany"
Great recognition for FC Bayern as the German record champions have once again been named by Superbrands Germany as one of the nation's best and strongest brands. The title is awarded by Superbrands, one of the world's leading brand assessment organisations. FC Bayern is the only German football club to ever receive the award.
Superbrands rewards the best and strongest brands in 88 countries, and has been doing so for over 24 years. This was the eighth edition in Germany. It sees a jury of 23 judge over 1,350 nominated brands based on brand dominance, customer loyalty, goodwill, longevity and brand acceptance. FCB has previously been named among Germany's Superbrands in 2005, 2007, 2009, 2012, 2014 and 2016.