FC Bayern launches new online service
FC Bayern Munich is the first sports organisation in the world to launch an optimised website service explicitly for poor Internet connections: lite.fcbayern.com will deliver all the news about the German record champions and will focus on fast, functional delivery of content instead of its graphical representation. The club wants to offer the new, relevant service especially in areas with a high prevalence of older mobile phones, poor mobile Internet connections and restrictions with regard to internet data packages.
The "plain text" articles will be displayed on the new platform in a chronological overview and the service will initially be offered in German, English and Spanish. FC Bayern is therefore not only focusing digitally on its broadband and high-tech target groups, but is also acting in a globally inclusive manner, reaching people who are currently not reached via the current website, mobile apps or social media. This is particularly relevant for certain areas in Africa, the Middle East and Asia. But lite.fcbayern.com will also offer a fast and functional alternative to the website optimised for emotions, videos and visualisations in rural areas or on public transport.
In addition, the new service will also contribute to accessibility: blind and visually impaired users will have improved access to news for blind readers and text-to-audio services.