FC Bayern like it! James Rodriguez would simply say ‘Muchas gracias’, Franck Ribéry a euphoric ‘Merci beaucoup’ and Thomas Müller a big ‘Danke!’ The players give their all week after week on the pitch with millions of fans worldwide cheering them on from their devices. That is reflected in the stats: FC Bayern are the fourth football club in the world to reach 50 million likes on Facebook – thanks to the support of the global community.
#WeiterImmerWeiter not only applies to Manuel Neuer & Co. on the pitch but also to digital competition. Whether it’s fans in Germany, Indonesia, Egypt, Columbia or Bangladesh – users everywhere are consuming information on the social media channels of the record champions. #MiaSanMia international, you could say. Different age groups follow contributions that inform, entertain or provide exclusive behind-the-scenes insights. Galleries, line-ups, interviews, scores or a wide range of videos – the content is adapted to the needs of the user.
Since going on Facebook in the summer of 2010, FC Bayern have received almost three times as many likes as the second and third most successful German clubs, Borussia Dortmund and FC Schalke 04, put together. FCB have secured the Bundesliga title time after time as has Philipp Lahm. He received a great send off on Facebook when he retired:
Similar to the sporting efforts on the turf, the developments in social media have also produced tangible results. FC Bayern are now in the top four on Facebook. In the last few years, in addition to Champions League opponents Liverpool, FC Bayern have surpassed a lot of big clubs. Only Real Madrid, Barcelona and Manchester United are ahead of the Star of the South. In future, the same leitmotif will apply to social media as on the pitch – #packmas!
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