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New Social Media channel

FC Bayern goes TikTok

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FC Bayern Munich already reaches over 80 million fans via social media on eleven platforms, and the club has now added another channel, the video-focused social network TikTok. Shortly before Matchday 28's standout fixture against Dortmund, the record champions launched their profile and since then it's already enjoyed over half a million video views. At https://fc.bayern/TikTok users can find exclusive video clips about FC Bayern, the players and fans and can use special filters. In addition, they can quickly and easily start a dialogue with the club.

In keeping with the motto "Make every second count", several million people worldwide use the TikTok app to share video clips of a maximum length of 15 seconds with other users. The platform is characterised by creative, colourfully-designed content and focuses on the user.

How it works

Users can post short clips with a maximum length of 15 seconds in portrait format with their mobile phone and creatively design them with music, sounds and filters. The app is easy to use and works in a similar way to other social networks: it displays videos in a timeline, other users can be followed and clips can be liked and commented on. One advantage of TikTok: the app can also be used without an account. Simply scan the QR code and get started!

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