Global fan events for top match
Bayern fans worldwide gathered round TV screens for the German Clásico between FC Bayern and Borussia Dortmund. In a joint campaign with the DFL, the German record champions organised over 60 big-screen events in more than 20 countries. Nearly 800 fans joined up with Giovane Élber in Beijing. Some 1,000 football fans gathered in Mexico City to watch the game live. And in Houston, one of the venues for this year’s FC Bayern Audi Summer Tour, 500 fans visited the event organised by FC Bayern.
International influencers visits Munich
At the invitation of the DFL, twelve football-loving social media influencers attended the big match in Munich at the weekend. On Friday night, the visitors from the USA, Mexico, Thailand, India, South Africa, Malaysia and Vietnam enjoyed a traditional Bavarian evening meal. Saturday started with a city tour before the group set off for the Allianz Arena. After arriving at the ground they went straight to the edge of the pitch – to watch the two sides warm up. The participants look particularly impressed by the atmosphere in the stadium. One particular highlight was a personal meet and greet with the opening goalscorer, Mats Hummels, after the game.
FC Bayern Youth Cup 2019 Finals in Thailand and Singapore
The national final of the FC Bayern Youth Cup was held in Bangkok on 17 March. The 130 best players from the seven national qualifying rounds, who came out on top from 3,000 entrants, were invited. World Cup winner and FC Bayern legend Klaus Augenthaler represented the German record champions and he picked out the ten best players who will attend a five-day training camp in Munich in May. Furthermore, Augenthaler attended a number of media events and he visited the German embassy in Bangkok at the invitation of the ambassador Georg Schmidt. Fans were able to meet the World Cup winner at the 'Bundesliga Experience'.
After that, Augenthaler travel on to Singapore to announce the youth cooperation project with the Singapore Sports Council (SportSG). This involves coach exchanges and development programmes as well as the continuation of the FC Bayern Youth Cup over the next few years. On top of media events, the former Bayern captain visited the German School in Singapore, coached a local school team and played for the Legends team of the Singapore Cricket Club in the annual Soccer Sixes tournament on Padang Field. The 16 best teams in Singapore faced each other on 24 March to show what they could do. He was very impressed with the high quality and he believes both Thailand and Singapore will have a good chance to win the tournament in the world final at the Allianz Arena on 19 May in competition with the other teams from China, Germany, India, Nigeria and the USA.
Visit by regional partner Viessmann to Munich
In the middle of March, a delegation from China visited Munich at the invitation of the regional partner Viessmann. The guests visited the FC Bayern Campus and attended the game against VfL Wolfsburg at the Allianz Arena. Another highlight was chance to meet up with Miroslav Klose and Luca Toni.
International media conference in Munich
As part of a joint media event with the Bundesliga at the end of February, 15 representatives of the media from Australia, England, China, Hong Kong, Indonesia, Malaysia, Singapore, South at career, Thailand and Vietnam plus the Philippines visited FC Bayern for a joint media conference with FC Bayern Legends Lothar Matthäus, Giovane Élber and Luca Toni.