FC Bayern and Paulaner extend partnership through 2026
FC Bayern and the Paulaner brewery have extended their longstanding partnership, with the two Munich institutions agreeing an early extension of the contract for another seven years.
The team, the club officials and fans celebrated Bayern's 29th German championship title at the Paulaner am Nockherberg brewery on Saturday. Around 2,500 fans welcomed the team to a fan festival organised by the brewery. Chairman Karl-Heinz Rummenigge thanked Alexandra Schörghuber (Schörghuber group chairwoman) and Andreas Steinfatt (Paulaner CEO) on behalf of FC Bayern for their hospitality and the successful cooperation that is to continue through to 30 June 2026.
FC Bayern München AG marketing director Andreas Jung stressed, "For many years, Paulaner has been a partner that suits us perfectly. Just like Paulaner, FC Bayern have many friends, both at home and across the globe. We are especially pleased that thanks to unique promotions such as the Paulaner fan dreams, Paulaner makes the partnership a vivid experience for our fans."
Paulaner CEO Andreas Steinfatt added, "As Munich institutions, the Paulaner brewery and FC Bayern are ambassadors of Bavarian lifestyle, which they communicate to the whole world. This is why we are extremely delighted to continue enjoying the traditional Paulaner photoshoot with the squad in Bavarian attire, the legendary Weißbier showers or the team visits to the Oktoberfest with our partner. We hope we can toast many more goals, titles and triumphs for FC Bayern together with the fans – with Paulaner beer of course."