Redesigned players' tunnel at Allianz Arena
Line up. Focus. Look the opponents in the eye. And then up the stairs and onto the pitch. The players' tunnel is a very special area of the Allianz Arena, FC Bayern's home. In recent weeks it's been given a fresh, digital makeover – and it's all set just in time for the first Champions League home match against Red Star Belgrade.
While the players get ready to step out onto the field, state-of-the-art LED walls – measuring around 14 metres long and up to three metres high – will display portraits of Manuel Neuer, Philippe Coutinho and Co via 4K technology.
"It's turned out great," said an excited chairman Karl-Heinz Rummenigge. "We wanted to create suspense when the team come out of the dressing room, so that they know what awaits them outside: a full stadium and a great atmosphere. For the opposition, they know a red hell awaits them," he continued. "We aligned the design concept with our marketing strategy and want to further strengthen FC Bayern's identity," explained Philipp Mokrohs, head of marketing strategy and brand management.