FC Bayern Munich announce partnership with Vejo
Record German Champions, FC Bayern Munich have today announced global personalized nutrition company, Vejo, as the club's Official Sports Nutrition Smart Blending Device in North America, Germany, Austria and Switzerland. Vejo stands for creative thinking in sports nutrition and is the first manufacturer of a capsule-based mixer
"Vejo is an exciting nutrition brand with innovation at its core. The success they have seen coupled with their global ambition aligns with our club values and objectives. We are delighted to welcome them into the FC Bayern family," said FC Bayern Munich's Executive Board Member for Internationalization and Strategy, Jörg Wacker. "Since opening our U.S. office in 2014 interest and accessibility to the club has grown significantly and in cases like this it plays a big part of the partnership," he added.
Christoph Bertsch, Vejo's Founder and Chief Executive Officer commented: "At Vejo we have created a unique product, which can be tailored to every health and fitness regimen whether you are a top athlete or a growing teenager. FC Bayern Munich is undeniably one of the world's biggest clubs, and their immense reach in Europe and North America make them the perfect partner for us in these regions." Sebastian Wirtz, Managing Director at Vejo Germany added: "Together with Bayern Munich, our innovative and customized approach will take the field of sports nutrition to another level".
As part of the multi-year alliance, Vejo together with the club will develop a specialized pod-based blend to accompany the co-branded FC Bayern Starter kit. The pod and blender support a healthy approach to core fundamentals of well-being, including sleep, stress, movement and nutrition.
"We are pleased to announce our partnership with this LA-based health and wellness brand just three months after our team's visit to California," said FC Bayern Munich's President of the Americas, Rudolf Vidal. "Our permanent presence along with frequent match-ups in the U.S. have highlighted the club's reach and engagement, leading to special collaborations such as this one with Vejo," he added
Vejo's flagship pod-based blender system combines science and nutrition to create a comprehensive line of personalized blends that help people feel stronger and more dynamic. Vejo's Lifestyle blends contain real fruits and vegetables that are picked at peak ripeness and then freeze-dried to lock in nutrition and taste. Vejo is specifically designed to provide a nutritional solution for an on-the-go lifestyle as it is portable, reusable and easily activated without any buttons.