FC Bayern and Beats by Dr. Dre extend partnership
FC Bayern and Beats by Dr. Dre (Beats) have extended the partnership that began in 2015 through to 30 June 2020. Beats was founded in the USA in 2006 and became part of Apple Inc. in 2014, operating since then as a subsidiary of global brand Apple. Since 2015, Beats by Dr. Dre has been supplying the FC Bayern stars with premium audio products, including the recently launched Powerbeats Pro and Solo Pro.
FC Bayern Executive Board Member Andreas Jung said: "We are delighted to continue this successful partnership and keep supplying our players with premium products by Beats by Dr. Dre."
The headphone and speaker products from Beats are not only popular with the German record champions. Many other top athletes worldwide use them ahead of training and competition as well as in their leisure time.