presented by
Search Fill-1
Looking back

April 1974: A new era for the FC Bayern kit

Increase font size Text size

The attire was almost more intereresting than the scoreline. On 6 April 1974, Bayern claimed a point at home to 1. FC Kaiserslautern after 'Katsche' Schwarzenbeck made it 1-1 in the 74th minute for the league leaders. However, the main talking point of the match was on the FCB shirt as the Munich club wore a sponsor on their chest for the first time in their history. A large 'adidas' logo adorned the jerseys of Franz Beckenbauer & Co.

Paul Breitner wearing adidas boots, shorts and shirt in the match against Kaiserslautern. From this day on, the logo of the sportswear manufacturer also adorned the chest of the Bayern players.

Just a few months before, in October 1973, the DFB had officially permitted the use of shirt sponsors. Today, 46 years after its Bayern debut, the logo is a normal sight on the German record champions' kit. adidas remained the shirt sponsor until the end of the 1977/78 season. Since 2002, Telekom has emblazoned the club's shirts.

Want to look back over every home shirt in FCB history and know which sponsor was when? Click through the gallery:

You can still get your hands on the current shirt here: