Treble triumph brings record figures for FC Bayern club media
By winning the final of the Champions League against Paris Saint-Germain and, subsequently the treble, FC Bayern secured a place in the football history books. Away from the pitch, Manuel Neuer and Co. also helped deliver extraordinary successes for the German record champions. With live coverage, dressing-room footage, party pictures and numerous other glimpses through the keyhole, the Bavarians' digital club media channels shattered numerous records before, during and after the final.
"We succeeded in making optimum use of the team's great sporting performance for our digital platforms. At this special time, when our fans unfortunately cannot be in the stadium for live games, it is all the more important to convey the intimacy and emotions via our channels to their homes and digital terminals - and in so doing to let the fans participate in our sporting successes in the best possible way," says Stefan Mennerich, Director of Media, Digital and Communication at FC Bayern.
Nikolai Kube, Head of Club Media adds: "Our entire team is very, very happy about winning the treble. And of course we are also proud that so many people around the world were cheering and celebrating with us via our digital platforms."
Over half a billion hits on social media
FC Bayern's social media accounts recorded 585 million visits during the weekend of the final (from Saturday to Monday) and grew by more than a million followers! A total of 48 million interactions put the record champions firmly at the top of the world's sports engagement rankings.
In addition, the most successful posts on Instagram were all to do with both the story of the final and the feed surrounding it, as was the most successful tweet of all time on Twitter 's German and Spanish channels. In total, FCB's social media team generated 1,613 "final" posts! Users were especially pleased with David Alaba and Robert Lewandowski's symbolic medal presentation to the fans (In German).
Over 1.2 million page views on the website
The website fcbayern.com and FC Bayern's official smartphone apps also broke records. What is striking is that, especially internationally, there was great interest in the content relating to the final, and in many countries the existing records for reach were broken.
New website and app design
Since the ref blew for the final whistle in the final, and as a very special service, fcbayern.com have made a new treble design available, with a GIF of the three trophies captured, the lettering "Official Website of the TREBLE WINNERS", six stars for winning the CL trophy six times and many more eye-catching details.
The app also comes with a brand new treble update. If you haven't installed it yet, you can download it here.
From Steinmeier via Schweinsteiger to Hasselhoff - how the world congratulated FC Bayern on the treble: