FC Bayern and Coca-Cola extend partnership
FC Bayern München has extended its partnership with Coca-Cola. The agreement with the beverage manufacturer has been in place for over 50 years and is one of the longest in the German record champions' history. Coca-Cola will continue to offer a wide range of non-alcoholic beverages at the Allianz Arena, with selected special offers for fans also included in the partnership.
Andreas Jung, FC Bayern executive board member: "We are proud of our partnership with Coca-Cola, which has now lasted for over 50 years and is one of the longest in our club's history. Together we have written a story of success, and we are now adding even more chapters to this tale. FC Bayern and Coca-Cola - a cool taste with a dash of 'Mia san mia'. We look forward to continuing our partnership.”
Andreas Laub, Head of Partnerships & Asset Management at Coca-Cola European Partners Deutschland GmbH: "The extension of our partnership with the two-time treble-winning club is something very special for us. FC Bayern and Coca-Cola are bound by more than 50 years of loyal collaboration. We wish the players and the backroom staff every success for the coming season".