Digital Klassiker Days and FCB coaches in action
Millions of Bayern fans across the globe got excited about the big Bundesliga match at Borussia Dortmund on 7 November. For the first time, supporters could build up to the game with the 'Klassiker Days' on the record champions' digital platforms, in conjunction with partners Telekom, ESPN+ and the DFL. Club legends Klaus Augenthaler and Hans Pflügler, among others, welcomed FCB fans to the 'Klassiker Regulars Table', where they could talk shop to their hearts' content.
Alphonso Davies and Dortmund player Giovanni Reyna faced off in a quiz, while Roy Makaay tuned in for the digital watch party on matchday. The 'Klassiker Days' were a total success, with 12.3 million impressions and around 300,000 interactions proving once again that FCB can rightly call themselves the "world's biggest sports family".
You can watch the Klassiker quiz with Davies and Reyna here:
FC Bayern coaches in action
From 28 September to 9 October, five Bayern coaches visited Shanghai in China to train youngsters (boys and girl) and pick out the best players. The junior players were divided into primary, middle school and senior categories. Alongside their work with the boys and girls on the pitch, there was also training and further development for Chinese coaches on the agenda. These coaching deployments are part of Bayern's support for the Chinese Ministry of Education (MOE) in their implementation of youth football projects in the country.
On 11 November, FC Bayern, together with regional partner Häfele, held a digital coaches session with Indian girls coaches from the region of Manipur. In the exclusive small-group seminar, which was led by World Cup winner Augenthaler and international youth coach Thomas Döllner, the FCB representatives exchanged ideas with the Indian coaches on the theme of 'From talent to top player – the FC Bayern pathway'. After the presentation, there was a lively discussion forum and a comprehensive exchange of experiences.
FC Bayern is hoping to be able to hold courses and coaching visits abroad again as soon as possible. For the time being, however, these digital seminars are a wonderful opportunity to stay in close contact.