FC Bayern further develops its campaign

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One year ago, FC Bayern launched the ‘Reds against Racism’ campaign, in which players and officials expressed the club’s stance with personal statements. As part of International Weeks Against Racism, which begins today, Monday 15 March, and runs until 28 March, the German record champions want to further develop the content of their campaign. In the coming days, the club will raise awareness of the issue of racism in various ways.


President Herbert Hainer: “‘Reds against Racism’ is not a one-off campaign but should be part of our club culture. FC Bayern stands for tolerance and against exclusion and discrimination in any form. Standing up against racism means dealing with the subject matter in terms of content, exchanging views with self-criticism and interest, understanding and taking action. FC Bayern wants to make a contribution to society by raising people’s awareness of this issue.”


CEO Karl-Heinz Rummenigge: “Racism and exclusion of any kind have no place at FC Bayern and must not play any role in our society. As the FC Bayern family, we once again want to show the values we stand for. Our aim with this campaign is not only to convey our stance to the outside world, but also to raise awareness of this issue internally. That’s why the initiative will continue to be filled with content after the current campaign period.”

Round table with experts

As part of a content-related debate, FC Bayern invited external experts to an open discussion in which president Herbert Hainer, FCB Women’s player Viviane Asseyi, men’s first team player Serge Gnabry, and long-time player and current FC Bayern Basketball assistant coach Demond Greene all took part.

In an open discussion, Herbert Hainer spoke with Jennifer Danquah, Sascha Chaimowicz ,Viviane Asseyi, Serge Gnabry and Demond Greene: 

In the coming two weeks, the campaign will also be visible in various ways around games involving the senior men’s, reserves, women’s and basketball teams. In addition, partners and venues such as the Allianz Arena, Audi Dome and the FC Bayern Campus will also be involved. In terms of content, there will be workshops that focus primarily on educational work at the Campus.

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