FC Bayern has announced a new appointment at the top of the merchandising & licensing team. 40-year-old Peter Romics will take over the management of the department as director with immediate effect and will report directly to board member Jörg Wacker.
Romics has already played a key role in shaping the development of the department as a consultant since 2016. Among other things, he was responsible for the planning and implementation of the major "FC Bayern World" project. Before that, he successfully managed numerous companies in the retail business as an independent entrepreneur.
"We are very pleased that in Peter Romics we have been able to recruit an absolute expert for this important role," remarked board member Jörg Wacker. "Merchandising is not only a source of revenue and a marketing pillar for us, it's also a key element in giving our fans around the world the opportunity to identify with FC Bayern. Peter Romics, with his years of expertise and strong business acumen, is exactly the right person to drive this important function of our club forward in the long term."
Peter Romics: "I would like to thank you for the trust you have placed in me and I am looking forward to the exciting tasks ahead. FC Bayern is one of the most valuable brands in the sporting world and is undergoing enormous change due to digitalisation and globalisation. Together with the team, I will do everything I can to lead FC Bayern into a successful future in the area of merchandising & licensing."
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