Cooperation until 2025
FC Bayern and SAP extend partnership
FC Bayern München and SAP, one of the world's leading software companies, have extended their platinum partnership by a further three years until 2025. The German record champions and the global enterprise software leader began their cooperation in 2014. Since 2014, SAP has been the club’s official business software solutions partner. As part of this partnership, SAP supports FC Bayern in a wide range of activities in various areas, for example in the migration and optimization of business processes. Football fans all over the world are reached via our co-innovative with SAP. The partnership now also includes FC Bayern Women and the German record champions’ men’s reserve team.
Andreas Jung, FC Bayern board member for marketing: "Since the start of our partnership in 2014, FC Bayern and SAP have implemented many projects together, helping our club enormously in both the sporting and business areas. We are happy to extend our cooperation with this global brand. FC Bayern and SAP stand for success, and we will continue to develop our joint success story further."
Lars Lamadé, Head of Global Sponsorship, SAP SE: "With the extension of our partnership, we are very pleased to open another chapter in our long-standing cooperation. As an official platinum partner, we now support not only the men's team but also the women's team and the reserve team. Together, we are working on innovative solutions to help the club achieve its sporting and business goals and make the experience even more attractive for fans around the world."