Partner since 2016
FC Bayern and P&G go into seventh season
FC Bayern is entering its seventh season of partnership with Procter & Gamble. The successful collaboration has been in place since 2016 and has already supported several social projects, which will now be continued under the umbrella of the #GemeinsamStärker (#strongertogether) initiative, which promotes mental health.
Andreas Jung, FC Bayern board member for marketing: "FC Bayern and its partnerships have always been characterised by continuity, and nowadays it’s more important than ever to be able to rely on strong, reliable partners. We’re therefore delighted to be able to continue shaping the future with P&G. In addition, we’re pleased to be able to drive forward social projects such as the #GemeinsamStärker initiative together with this partner."
Gabriele Hässig, managing director of communications and sustainability at Procter & Gamble DACH: "We’re delighted to continue to have a strong partner at our side in FC Bayern Munich to make a joint contribution to better social coexistence."
The #GemeinsamStärker initiative focuses on projects that support families and children. In addition, P&G donates €500 for every Bundesliga goal scored by FC Bayern's men and women first teams. As a further highlight, the German record champions will be present with ambassador Claudio Pizarro and mascot Berni at the RTL Spendenmarathon alongside its partner. Procter & Gamble's portfolio includes brands such as Head & Shoulders, Braun and Gillette.
FC Bayern presented strong figures for the year 2022 at its recent AGM: