New FC Bayern home jersey a nod to Bundesliga promotion

FC Bayern’s unique success story is a constant theme: the German record champions and adidas are highlighting the club colours of red and white from a historical perspective in the home jersey for the 2023/24 season. The shirt reinterprets the iconic colours that stand for FC Bayern’s identity. It is made of a white base tone decorated with bold, deep red sleeves – a nod to the home kit worn by the players in 1965 when Bayern were promoted to the Bundesliga. The design is completed with the words “Rot & Weiß ein Leben lang” (red & white for life) inside the collar alongside the motto “Mia san mia”. New FC Bayern lettering and new-look player numbers will feature on the back.

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Check out the photos of the new home kit:

The stars in this year's campaign are the FC Bayern members. All members were able to apply to feature in a photoshoot and become part of history. A total of 15 members were drawn and given an exclusive first look at the new jersey and a special day at Säbener Straße.

Due to an increase in the price of the jerseys, the club is offering all fans a special promotion. Player and personalised names on the back (worth €15) are free until 30 June 2023. This applies in the official FC Bayern Store with every purchase of a home jersey for the 2023/24 season.

"Rot & Weiß ein Leben lang"

Thomas Müller, FC Bayern player: “The colours red and white have been with me all my life. With this traditional design, the new home kit stands for the success story of FC Bayern Munich.”

Lina Magull, FC Bayern Women player: “When you think of FC Bayern, images in red and white immediately come to mind. Even as a child, my room was decorated in these colours and it’s a dream to be able to wear them on the pitch. The new jersey combines history and elegance - and we want to do justice to these colours.”

The home jersey will be worn by the FC Bayern senior men’s team for the first time against RB Leipzig at the Allianz Arena on 20 May 2023. It will be available from 17 May 2023 in FC Bayern Stores and online at fcbayern.com/store. The women's team will wear the new design for the first time against Turbine Potsdam on 28 May 2023.

Get your hands on the new home shirt in the FC Bayern Online Store now: