FC Bayern announces VERSUS as the official regional partner in Mexico

FC Bayern Munich and VERSUSbet, A Spain-based provider of state of the art technology solutions for casinos, gaming, and sports betting, have today announced a partnership between the 33-time German champions and the Spanish company that belongs to the Orenes group.

FC Bayern Executive Board Member, Dr. Michael Diederich: “We are pleased to announce that VERSUSbet will be our Official Regional Partner in Mexico.  As we continue forward our internationalization strategy, partnering with top brands in regional markets is of paramount importance to our continued growth.”

Thanks to the multi-year agreement, VERSUSbet will leverage FC Bayern's intellectual property, broadcast elements, hospitality assets and FCB Legends to promote its recently launched betting site in Mexico.

Online gaming director of Grupo Orenes, Alejandro Torralba, a business group of which VERSUSbet is a part, “today is one of the most important days in our history, we are very proud to be part of the group of FC Bayern’s collaborators. It is a privilege and a pride to meet the high-quality standards of one of the clubs with the most titles, history and significance in football and thus become mutually long-term strategic partners. From VERSUSbet, we will continue working to make this club even more important and consolidate its expansion throughout Latin America.

FC Bayern’s Managing Director - Americas, Dee Kundra: “FC Bayern has a strong presence in Latin America, which is one of the reasons VERSUSbet chose to enter the Mexican market with our club. With almost 125 years of history, FC Bayern prides itself on running a responsible business practice and it is important to partner with brands that reflect the same.”

Marketing Director of Grupo Orenes, Fernando Mármol, highlighted that “This agreement represents a strategic alliance with one of the most important clubs in the world. FC Bayern has an impeccable track record and a social mass that makes it one of the leading sports clubs anywhere in the world and that is becoming increasingly stronger in Latin America. This union will be a turning point to promote and consolidate VERSUSbet in the Mexican market and is, without a doubt, confirmation of the ambitious proposal we presented to launch the brand in this market.”