Music stars with the Lifestyler version of FC Bayern's new Champions League jersey on stage, high attendance at the anti-discrimination quiz by FCB’s Red against Racism campaign, Berni and Mia as selfie models, the Kids Club stand as an attraction for young and old, and the Olympic Tower illuminated in bright colours at night – the Superbloom festival at Munich's Olympic Park once again attracted people this year, and the German record champions were right in the middle of it all. Not least thanks to the Red against Racism clips of its players and employees, which were played continuously on the huge stadium screens in front of over 100,000 guests on both days of the event.
Visitors were greeted at the entrances to the Superbloom area and later also at the stations in the FC Bayern jersey with Superbloom printing. Singer Jordan Miller from thebeaches wore the FCB Lifestyler shirt on stage with Milky Chance, as did Niall Horan's guitarist and Jorja Smith's entire band, and Bill and Tom Kaulitz from Tokio Hotel posed with it behind the scenes. The jersey could be customised with various badges and prints in the Creator Lounge. Further FCB highlights included Berni and Mia handing out their picture book Berni and his friends, while over 500 prizes were awarded at the XXL football dartboard and over 1000 motifs were created in the FC Bayern photo booth over both festival days.
Superbloom is all about music, and not just on the show stages. The organisers attach great importance to sustainability and socio-political issues, which is why the German record champions were once again represented this year with an information stand for diversity and against discrimination of all kinds. Last year, inclusion took centre stage when members of the Red Deaf fan club explained the sign language they had developed for the players. This time, visitors were able to test their knowledge of how sport and its fans can promote diversity and tolerance in an anti-discrimination quiz created by Red against Racism. Hundreds of attendees took part, and everyone received Red against Racism pins and the initiative's logo as an adhesive tattoo, which was popular with festivalgoers, because the topic gets under your skin when applied. In addition, Red against Racism was once again part of a panel discussion on the topic of diversity.
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