FC Bayern and Zeotap, a leading German provider of data software solutions, have agreed a multi-year partnership. The sponsorship element of the cooperation relates in particular to FC Bayern Basketball, but the collaboration will also be utilised in football. The focus is on the next stage of optimising the club's fan interactions with the help of Zeotap's customer data platform (CDP).
Michael Diederich, deputy CEO of FC Bayern: "FC Bayern always wants to be close and tangible for its fans, both here in Bavaria and across the world. The partnership with Zeotap represents a further milestone here, as we'll now be able to reach the individual fan in a targeted and focused way, making the FC Bayern experience even more personal."
Marko Pesic, managing director of FC Bayern Basketball: "We are delighted that we and our team are involved in this new and important cooperation. Like FC Bayern as a whole, we also want to inspire our fans, and it's important to maintain direct contact not only at our matches in the hall, but also worldwide via our digital platforms."
Daniel Heer, CEO and founder of Zeotap: "We're proud to have gained FC Bayern Munich as a partner for our CDP. Now it's about giving everything to turn things into reality and produce excellent results."
With this partnership, FC Bayern and Zeotap are setting new standards in digital fan interaction and showing together how modern technologies can further enrich the experience for the biggest football family in the world.
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