FC Bayern has entered into a long-term partnership with NEXEN TIRE, one of the world's leading tyre manufacturers. The cooperation with the South Korean company came about as a result of contacts made during this year's Audi Summer Tour, which the German record champions completed in Seoul.
Michael Diederich, FC Bayern board member: "We are delighted to be able to integrate NEXEN TIRE as a new partner at FC Bayern - and we are particularly pleased that this partnership has come about as a result of our 2024 Audi Summer Tour. This shows that our club will not only have an even bigger global presence on these trips and that we will reach our fans in their respective countries, but also that sustainable collaborations will be established. It underscores the international appeal of our club: our roots are in Munich and Bavaria, but simultaneously, we are forward-thinking and cosmopolitan and thus combine our tradition with a contemporary orientation."
Travis Kang, NEXEN TIRE Global CEO: “As the young and dynamic brand image of NEXEN TIRE is our foundation, we plan to further enhance our brand awareness globally by collaborating with FC Bayern, one of the most renowned football clubs in the world. We will continue to demonstrate the vitality of NEXEN TIRE on a global scale.”
As part of the partnership, NEXEN TIRE will be displayed on the perimeter LED boards at FC Bayern's home matches in the Allianz Arena, among other activities. The cooperation is also intended to send a signal that the German record champions wish to maintain a long-term presence in South Korea and the region following August’s Audi Summer Tour.
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