To mark the 125th anniversary of FC Bayern, the German record champion brought its celebrations to China and opened an exclusive pop-up café in Shanghai from 27 February to 2 March. In a trendy location in the Jing'an District, the club offered its fans a unique blend of coffee enjoyment, urban lifestyle and football culture.
Meeting point for football enthusiasts
The café served as a vibrant platform for the local Bayern community. With a specially designed atmosphere that combined FC Bayern designs with Shanghai's vibrant coffee culture, fans were able to come together, celebrate the club and take part in interactive activities.
Exclusive merchandise and special campaigns
FC Bayern combined the sales area with creative branding elements, including wall art, music and interactive displays. In keeping with the anniversary, there was an exclusive selection of 125th anniversary merchandise, including the special jersey, the anniversary scarf and a limited edition postcard collection with city motifs.
The response to the pop-up café was overwhelming. With this unique campaign in Shanghai, FCB is emphasising its global appeal and creating unforgettable moments for its fans - fitting for the club's 125th birthday.
FC Bayern’s Bundesliga schedule until the end of the season is now complete
Topics of this article