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Directors George Daskalakis and Michael Diederich seal the partnership between FC Bayern and Betano
© FC Bayern

FC Bayern links up with Betano

FC Bayern has agreed a new partnership with sports betting provider Betano. The cooperation is set to run for several years.

FC Bayern & Betano beschließen Partnerschaft

Michael Diederich, FC Bayern deputy CEO: "We are delighted to have gained a new partner for FC Bayern in Betano. Betano is one of the global market leaders in its sector, is highly innovative and doesn't rest on its laurels with what it has already achieved - attributes we also hold dear to ourselves. With Betano, we have another partner by our side with whom we can achieve our joint growth targets and drive forward our innovative strength."

Representatives of Kaizen Gaming and Betano at FC Bayern's Allianz Arena (from left): Julio Iglesias Hernando (CCO), George Daskalakis (CEO) and Christos Tzalavras (CPO)
Representatives of Kaizen Gaming at FC Bayern's Allianz Arena (from left): Julio Iglesias Hernando (CCO), George Daskalakis (CEO) and Christos Tzalavras (CPO) | © FC Bayern

George Daskalakis, Kaizen Gaming CEO: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide”.

Julio Iglesias, Kaizen Gaming Chief Commercial Officer: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international presence, this partnership increases our opportunities to connect with people globally.”

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