FC Bayern has a new official lighting partner: LEDVANCE, with whom they've signed a long-term deal running until 2029. The German champions and LEDVANCE, one of the world’s leading providers of universal lighting, are not only united by shared goals but are also genuine neighbours: true to the motto ‘At home in Munich, at home in the world’, both are rooted in Munich, and LEDVANCE’s headquarters are within direct sight of the Allianz Arena.
Rouven Kasper, FC Bayern board member for marketing & sales: “FC Bayern and LEDVANCE are united by their commitment to showcasing success in the right light. Elite sport is all about emotion, energy and special moments, and in LEDVANCE we have gained a strong partner who, like our club, has its roots in Munich whilst also being at home all over the world. We look forward to many successful years together.”
Fredrik Ergert von Gillern, global head of brand & communication at LEDVANCE: “It is no coincidence that this partnership has been formed in Munich: our headquarters are within direct sight of the Allianz Arena. Together with FC Bayern, we’re demonstrating what lighting can achieve – in terms of performance and safety, as well as the atmosphere in the stadium and around matchdays, which inspires people all over the world. For us, this partnership is a significant step towards further expanding our international project business and actively shaping the future of sports venues and beyond. At the same time, we are strengthening our global brand perception and sharpening our positioning.”
FC Bayern has already relied on LEDVANCE products for a number of projects in the past, and further projects are currently being implemented. At the heart of the partnership lie the shared values and strategic collaboration between two strong brands with international appeal. Sport is pure emotion, and lighting makes it visible and tangible. This is precisely their shared ambition: to inspire people, create special experiences and further strengthen their positions in their respective fields. With their modern approach and global focus on growth, FC Bayern and LEDVANCE aim to combine their strengths in the future.
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