FC Bayern and Google have concluded a long-term partnership. From now on, Gemini as official Consumer AI Partner and Google Pixel as official Smartphone Partner will support the German champions’ men’s and women’s teams.
Rouven Kasper, FC Bayern board member for marketing and sales: “Football is emotion, and we are always looking for ways to intensify the FC Bayern experience and set benchmarks. With Google Gemini and Google Pixel, we are opening a new chapter for our fans when it comes to closeness to our club. Together we will turn facts into goosebumps. This long-term partnership represents a fascinating intersection of football culture and technological innovation. We are convinced that, together with Google, we can bring our teams even closer to the fans through exclusive digital content, AI-powered insights and much more. We are very excited about this partnership.”
Dr. Anne-Katrin Hübel, Senior Director Marketing at Google DACH: “FC Bayern stands just as much for boundless ambition and success as it does for authentic football culture and a passionate, global fan community. We are proud to support FC Bayern and its fans as a long-term partner, and we place great importance on bringing this partnership to life in ways that go beyond the traditional sense. Through Gemini and Google Pixel, we want to actively help fans celebrate and experience their favourite sport in ways that are even more personalised, creative and accessible.”
The partnership will begin from the start of the 2026/27 season and builds on Google’s existing involvement in sport and especially football. For the millions of FCB fans around the world, this marks the beginning of a new chapter because as the club’s new – and first – Consumer AI Partner, Gemini, in close collaboration with FC Bayern, is developing innovative ways to experience the game even more intensively and passionately, be it live in the stadium or at home on the couch. Regardless of whether fans delve deep into tactical analysis or want interesting statistics about the opponent, Gemini provides the answers to their questions and is a trusted companion, even beyond matchdays.
Besides, a football match is much more than just the game. As a fan, there are countless moments that stick in the memory from matchdays: from the journey and the atmosphere in the stadium, through crunching tackles and sublime crosses, to the collective celebration after goals. Google Pixel and its unique camera capture these deeply personal and authentic stories, writing a piece of football history together with FCB fans, matchday after matchday.
While Google Gemini serves as a personal expert right in fans' pockets, ready at any time to provide insights on line-ups and match developments, Google Pixel will offer exclusive behind-the-scenes glimpses of Säbener Straße and the Allianz Arena. Starting with the launch of the partnership, this content will appear weekly on the club’s official channels and Google Pixel’s own platforms. It is all about exclusive material: whether it is the teams arriving at the stadium, the unveiling of new kits, or everyday moments and conversations off the pitch, Google Pixel brings supporters up close to their favourite players – from Jamal Musiala to Giulia Gwinn.
A further service is Pixel Drops, where Google Pixel regularly provides fans with new, free features in the FC Bayern design, including personalised wallpapers, custom app icons and other surprises. This allows every fan to customise their Pixel smartphone exactly to their liking.
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