FC Bayern signs a Three-Year Deal with Asia’s iGaming brand, Mega Casino World

FC Bayern Munich anounce a three-year commercial partnership with Mega Casino World. The Asian iGaming brand secures the title of Official Regional Partner across an expansive portfolio of Asian markets. The agreement places the German football powerhouse at the center of a major commercial initiative. This spans South Asia, Southeast Asia, Central Asia and East Asia. The partnership further expands the club’s international partnership network in the region.

Under the collaboration, FC Bayern’s heritage and deep roots in building a football community has been the main driver for the partnership. It is anticipated to create much excitement between MCW and the club’s football followers in Asia. This broad reach throughout the region creates an extensive footprint across markets. These reflect diverse football backgrounds and recreational preferences.

Rouven Kasper, Member of the Executive Board, Chief Marketing&Sales Officer at FC Bayern: „Asia is an important market for the club. For this reason we are very happy to start and develop this regional partnership. Mega Casino World has a strong portfolio and a significant following throughout Asia. We are optimistic that this cooperation will broaden our reach in the Asian market. The three-year commitment with Mega Casino World will lift our commercial presence throughout Asia.“

The partnership is slated to begin just in time for the new season, which kicks off this Friday night, and it will cover three football seasons until June 30, 2029. The agreement is expected to provide an extended commercial framework for promotions and football-related communications.

FC Bayern Munich’s international partnership strategy is the foundation for community building. The club maintains structured operations across Asia, FC Bayern is represented in Seoul and runs offices in Shanghai and Bangkok.

The iGaming brand first partnered in Germany with Bundesliga International (2023). The agreement with FC Bayern builds upon Mega Casino World’s existing football partnerships in Asia. Having held past partnerships with top clubs in Europe, MCW cements its place among a top destination for football fans in the region. This further reinforces FC Bayern Munich’s global charisma while extending its connection with football audiences across these key Asian regions.

Jeosid Dave Monarca, Director of Mega Casino World: “We are pleased to enter this regional partnership with FC Bayern Munich and recognize the club’s leading position in international football. We have made notable strides, and this three-year agreement outlines a comprehensive strategy for international outreach, reinforcing our brand’s connection. We are delighted to partner with FC Bayern Munich as we continue expanding our presence across international sport. Their global reputation provide an excellent avenue for both sides to strengthen our reach and connect with football audiences across the region”, he added.