FC Bayern and Wonderful today announced a three-year global partnership. As an Official Enterprise AI Partner of FC Bayern, Wonderful will support FC Bayern in bringing AI into production across its operations, beginning with selected fan services.
Wonderful will work with the club to deploy enterprise AI solutions across selected use cases, beginning with matchday fan service. At FC Bayern, that means the integration into the club’s existing systems, enabling secure enterprise AI capabilities within the club’s own technology ecosystem from day one.
The first use case is matchday fan service: an AI agent that supports FC Bayern in providing digital ticket support. It allows FC Bayern to resolve fans' most time-sensitive requests – ticket access, account issues – in moments rather than queues. Additional enterprise use cases are expected to be announced during the partnership.
Rouven Kasper, FC Bayern's Board Member for Marketing and Sales: "At FC Bayern, we are constantly looking for new ways to improve the experience for our fans while simultaneously strengthening our behind-the-scenes processes. Our partnership with Wonderful allows us to leverage the potential of enterprise AI through agents - starting with fan services and support on matchday when it matters most. We look forward to working together to develop effective solutions that meet FC Bayern's high service standards."
"Wonderful is delighted to partner with FC Bayern as it accelerates its enterprise AI ambitions," said Bar Winkler, co-founder and CEO of Wonderful. "FC Bayern sets the standard for excellence on the pitch, across the organization, and now with AI. We're proud to help extend that standard of FC Bayern."
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