FC Bayern celebrates tenth anniversary of Shanghai office

Personal insights from FC Bayern legend Javi Martínez on stage, and video messages from Manuel Neuer and Roy Makaay: FC Bayern has hosted a festive gala dinner to mark the tenth anniversary of its Shanghai office, which opened in 2016 as a base for the whole of Asia. Along with around 200 guests, the club, represented by Rouven Kasper (board member for marketing & sales), reflected on a decade of close ties with China and the region. In addition to Martínez, the event was attended by several of the German record champions’ partners, numerous representatives from the world of international football, local media, and club staff.

In his speech, Kasper paid tribute to the development of the site and the close cooperation with local partners. “For ten years now, we have been successfully strengthening FC Bayern’s connection with our fans in China and across Asia. This anniversary is a special occasion to thank everyone for their trust and to look ahead together to the next ten years.” According to the board member, the aim is always “to strengthen and broaden the bridge between our fans and partners and our club, so that it not only endures for another ten years, but continues to grow. It’s about conveying the message that everyone is part of our FC Bayern family. No matter how far away from Munich they may be.”

In an on-stage interview, Martínez looked back on the highlights of his career at FC Bayern – not least the 2013 Champions League victory over Dortmund at Wembley. Fans surprised the former midfielder with local gifts. Another highlight of the evening was the announcement of new partnerships with Flying Dreams International Education for youth football programmes in southern China, and with the streaming platform Bilibili. The innovative media company will be FC Bayern’s Official Regional Media Partner in China going forward. The evening concluded with an after-dinner party on a rooftop terrace offering a stunning view of the skyline of the bustling city of Shanghai.

FC Bayern is expanding its cooperation with Bilibili and strengthening its connection with fans in China through live shows and creator-led content: