Privacy Policy for the TikTok presence of FC Bayern München

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The following information about data processing on our page on or in the TikTok-App („TikTok-Page“) explains the data processing by


  • us, FC Bayern München AG, Säbener Straße 51-57, D-81547 München, Deutschland („FC Bayern München“ or „We“), as operator of this TikTok-Page, and


  • TikTok Inc, 10100 Venice Blvd., Culver City, CA 90232, USA [A1] („TikTok“) as operator of the TikTok-Plattform („TikTok-Platform“).


We and TikTok are each responsible for certain parts of the processing of your data when you use the TikTok-Platform. The main focus of the data processing lies with TikTok. Below we explain how this works and what rights you have:


  • I. Processing of personal data by FC Bayern München

The type and extent of the collection of personal data when visiting an TikTok-Page depends heavily on the behavior of the user and can be influenced in part by the user, i.e. you. If you would like to learn more about FC Bayern München, please also visit our website on We inform you about data processing in connection with the FC Bayern München-Website in our Privacy Policy for the FC Bayern München-Website, available at

  1. Statistical evaluations

If you visit our TikTok-Page and do not take any other active actions, we do not receive any personal data from you.


We use statistical evaluations of the use of our TikTok-Page, which are provided to us in an anonymized form within the scope of the TikTok Pro Account. The evaluations include the following data in particular:

  • Number of followers
  • Number of total video views
  • Total play time and average play time of our videos
  • Number of views of our TikTok-Page
  • Number of videos posted
  • Number of likes of our videos
  • Number of comments on our photos and videos
  • Number of times a photo or video was shared
  • Percentage of how users became aware of our content (e.g. via “For You” or as a follower)


This informations transmitted to us by TikTok are anonymized. We cannot associate it with your person. However, this does not necessarily mean that the data collection and data processing by TikTok itself is also anonymized. Please read the further information on data processing by TikTok:

  1. Data categories

We only receive personal data from you when you actively click on something, e.g. when you like, post, share, comment or make other active contributions. We also receive your personal data when you use certain hashtags or when we share your TikTok posts.


Personal data we process is only the data that you publicly post on TikTok for us and other users to see ("Action Data") - e.g., your (user) name and the content published on your profile, if you have set this in your privacy settings on Instagram. We do not receive any Background Usage Data (such as your IP address or device number or any information you do not make public) or other "hidden" data either from you or from TikTok.


Please do not share any special categories of personal information with us through Instagram, including, but not limited to, information about your health, religious beliefs, or sex life.

  1. Processing purposes

We process the Action Data solely for the purposes pursued by you and us on Instagram:


  • Displaying you on our TikTok-Page and operating our TikTok-Page, as well as


  • Responding to your private messages addressed to us (“Direct Message”) and your public messages, responses or posts addressed to us on TikTok or our TikTok-Platform.


In particular, we do not profile you or mix the Action Data with any other data we have about you - unless you specifically request it


  1. Legal base

We process the Action Data on the basis of our legitimate interest in providing relevant content to our users and subscribers on TikTok and enabling you to use our TikTok-Page and its functionalities (Art. 6 para. 1 lit. f DSGVO). When responding to your messages, replies or posts, the fulfillment of your request is the legal basis of our data processing (Art. 6 para. 1 lit. b DSGVO).

In individual cases, we may need your consent to process your Action Data, e.g. if a post we make includes a picture of you or if you order a newsletter via our TikTok-Platform. We will then explain further details about this data processing in connection with obtaining your consent.

  1. Storage duration

We process your Action Data for the described purposes only as long as this is necessary, i.e. generally as long as we operate our TikTok-Page or as long as your active action on our TikTok-Page is online or until we have conclusively answered your Direct Message. Beyond that, we only store the Action Data to fulfill any legal retention obligations.

  1. Data recepients

a. Processor. We may transfer your Action Data in connection with the purposes described here to external service providers, such as IT and service providers or advertising agencies. We have carefully selected these service providers and concluded data processing agreements with them.


b. Partner. In individual cases, we pass on your Action Data to other responsible parties who process the personal data for your own purposes, insofar as this is necessary for the execution of the contract or the provision of services, e.g. in the context of raffles. Our contractual partners may use the data thus transmitted exclusively for the purpose for which we transmitted it. The transmission of your Action Data for these purposes is carried out for the fulfillment of the contract (Art. 6 para. 1 lit. b DSGVO) or due to our legitimate interest (Art. 6 para. 1 lit. f DSGVO) to design our operation efficiently.


c. Other recipients. We will only transfer your action data to other recipients in individual cases if and to the extent this is required or permitted by law or in order to enforce legal claims or to investigate or prevent suspected or actual illegal activities. In these cases, we will inform you separately about the respective transfer, if and to the extent this is legally required.


d. Other Instagram-users. In addition, since TikTok is a public platform, potentially anyone can see your posts on Instagram.

  • II. Data processing by TikTok
  1. Usage data and posts

When you visit our TikTok-Page, TikTok also collects and processes your personal data, including your Action Data. We have no influence on what data TikTok processes, to what extent and how, or whether and how TikTok passes this data on to third parties, in particular to countries outside the European Union. It is your responsibility to familiarize yourself with this and decide whether you agree with it.

Essentially, to the best of our knowledge, TikTok processes the following personal data about you when you use our TikTok-Page or the TikTok-Platform:

  • Profile data, e.g. username, date of birth, email address, phone number, information you provide in the user profile, profile photo and video.
  • Registration data, e.g., username and public profile information, from other social media services (e.g., Facebook, Twitter, Instagram, Google) when you register with TikTok using your account from those social media services
  • Uploaded content, including specified settings (e.g., language selection) and TikTok data (e.g., date and time of upload)
  • Sent messages and comments
  • Data related to user surveys, challenges, and competitions
  • Usage data, e.g., videos and ads viewed, problems playing videos, likes and saving videos to "My Favorites" and users you follow, data about your followers, likes and reactions to your content, IP address, mobile provider, time zone settings, advertising ID, app version, device information, manufacturer, device system, operating system, network type, screen resolution
  • Location data
  • Data in connection with the "Find friends" functionality
  • Data in connection with any contact with TikTok
  • Data in connection with the purchase of virtual items


TikTok uses this personal data to provide you with the TikTok-Platform, Improve, develop and manage the TikTok Platform, ensure Your security on the TikTok Platform,, but also to analyze your usage behavior, determine your preferences, interests, gender and age from your usage and to offer you personalized content and to personalize your user account for advanced functionalities. For detailed information on the processing of your personal data by TikTok, please see the Privacy Policy of TikTok (

TikTok offers you the option to restrict the processing of your personal data by TikTok in the privacy settings of your TikTok profile.

  1. Data collection via cookies und app-interfaces

When you visit our TikTok-Page or App, TikTok may use cookies and similar technologies, such as Pixel, to optimize our TikTok-Page and the TikTok-Platform and provide faster and safer access, to collect data on user behavior on the TikTok-Platform for analytical purposes, and to serve you advertisements on partner platforms (e.g., Google).

In addition, advertisers or other partners of TikTok may set cookies or similar technologies on your device. We have no control over this data processing.

You can find more information about cookies on the TikTok-Platform here:

  • III. Your data protection rights
  1. At FC Bayern München

You have the following legal rights with respect to the Action Data in relation to FC Bayern München AG, provided that the respective requirements are met. You can find more information about your rights and the relevant requirements on the website of the EU Commission at

  1. Right of information

As a data subject, you have the right to request confirmation as to whether we are processing personal data relating to you. If this is the case, you have the right to obtain information about this personal data as well as further information, e.g. the processing purposes, the recipients and the planned duration of storage or the criteria for determining the duration.

  1. Right of rectification and completion

As a data subject, you have the right to request the rectification of inaccurate personal data without undue delay. Considering the purposes of the processing, you have the right to request the completion of incomplete personal data..

  1. Right of deletion („Right to be forgotten“)

As a data subject, you may have the right to have your personal data deleted. This is the case, for example, if your personal data is no longer necessary for the original purposes, you have revoke your declaration of consent under data protection law or the personal data was processed unlawfully.

  1. Right to restrict processing

As a data subject, you have the right to restrict processing in the cases prescribed by law.

  1. Right of data portability

As a data subject, in the cases prescribed by law you have the right to receive personal data concerning you you in a structured, common and machine-readable format.

  1. Right to object

As a data subject, you have the right to object the processing of certain personal data concerning you at any time on grounds relating to your particular situation.

In the event of direct marketing, you as the data subject have the right to object at any time to processing of personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

  1. Right to revoke your data protection consent

You can revoke your consent to the processing of your personal data at any time with effect for the future. However, the lawfulness of the processing carried out until the revocation is not affected by this.

  1. Right to complain to a data protection authority

You have the right to lodge a formal complaint to a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR. Competent supervisory authority for the FC Bayern München AG is the Bavarian Data Protection Authority (

If you have any further questions that are not answered by this Privacy Policy, please feel free to send us an e-mail to the following address : You can contact the data protection officer of FC Bayern München also at

  1. At TikTok

Information about data processing and your privacy rights can be found in the privacy policy on TikTok

Version 8.2023

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